Positioning as a Thought Leader
LinkedIn is about authority. When repurposing for this platform, focus on clips that showcase your expertise or solve a specific business problem for your target audience.
The "No-Sound" Rule
80% of LinkedIn videos are watched on mute in an office environment. If your video doesn't have clear, readable burnt-in captions, it won't be watched.
Native Uploads vs. Links
Never post a YouTube link on LinkedIn. The algorithm will bury it. Always upload the repurposed video file directly to LinkedIn for 10x more reach.
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